Tuesday 14 February

Bulbo branding by Anagrama

When I first discovered the portfolio of Anagrama I was instantly impressed with the diversity of beautiful branding projects contained within their rather large portfolio. The case study on Bulbo, a lighting boutique based in Mexico, in my opinion is especially beautiful. Then again, I often find it hard to dislike anything black, white & typographic. The foil blocked monogram is inspired by electrical diagrams and is particularly striking. As the identity relies heavily on white space the monogram acts as a focal point, adding the element of sophistication and elegance the brand hoped to communicate.

 

“When it came to their identity, Bulbo knew the importance of portraying their products’ sophistication. They approached us asking for a for a brand identity that communicated the brand’s elegance above anything else.”