Wednesday 22 February

Wo Hing branding by Manual Creative

It is a well known fact personal redesigns are amongst the hardest of projects to complete, our own personal standards are raised tenfold and are never truly satisfied. However, once complete they are often the most rewarding. The Manual Creative redesign has gained a lot of positive feedback within the industry and actually thankfully brought their stunning portfolio to my attention.

 

The case study and identity of Wo Hing General Store, a restaurant situated in San Francisco, is particularly unique, striking and beautiful. The colourful, flowing abstract shapes were created by scanning cooked and uncooked noodles which create a consistent visual language across all of the restaurants printed literature and packaging.

 

 

 

 

“The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food”

 

 

 

The use of electroluminescent ink is also extremely beautiful and relevant to the brand. Neon signs are almost synonymous with Chinese restaurants and therefore the window signage is the perfect visual reference to the type of cuisine that is being served and its respective history. In essence the Wo Hing identity is Intricate, elegant and simple. If I lived anywhere near San Francisco I would check it out in an instant to see this lovely work in its more tangible form.

 

 

“As a departure from the ubiquitous neon sign seen in many Chinese restaurants, Manual designed a lightweight transparent window sign, screen printed with electroluminescent ink”