Project:

LieLow

LieLow is a high end and luxury swimwear retailer based in the picturesque town of Hungerford.

Whilst working for Dropp Ltd I was responsible for redesign of the e-commerce store which needed to reflect the existing brand and natural aesthetic which was already established. Drawing inspiration from nature and other premium retailers the design incorporates natural textures such as wood, stone and canvas aswell as utilsing decorative serif typefaces such as the beautiful Didot by Hoefler & Frere-Jones.